Bradley Duke, co-founder & CEO of ETC Group, explains the use of exchange traded commodities like BTCE and how they can help both institutions and individuals gain exposure to Bitcoin more easily. Duke explains the importance of security for an institutional grade product and describes the process they went through in choosing their Bitcoin custodian, Bitgo. He touches on the importance of Exchange Traded Commodities to crypto assets - they are easing the burden of asset custody. Duke further elaborates on how the ETC products have all of the standard protections of traditional regulated markets while still giving you exposure to the new crypto asset class. He describes this as less risky, in some aspects, than holding Bitcoin itself. Filmed on September 8, 2020.