With legacy media in a tailspin, Web3 and NFTs are providing a wholly new opportunity for rising content creators to harness the power of their communities to create content for and by the people. Helping to lead the charge is See Ape Follow Ape and Valet Jones, the Co-CEOs of Tally Labs and the founders of The Writer’s Room, a whole new media company based around the IP rights of the infamous Bored Ape, Jenkins the Valet. Ape Follow Ape and Valet Jones share with Raoul the story of their journey into content creation – one driven by putting community first. This is a must-watch look at how content creation and media companies will evolve over the coming years. Recorded on May 25, 2022.