Published on: February 9th, 2021 • Duration: 56 minutes
André Allen Anjos, an artist and musician known as RAC, joins Raoul Pal, Real Vision CEO, to discuss how Anjos got into crypto, how it can disrupt the music industry, and the potential of community tokens to enhance the experience of both musicians and their fans. Anjos shares what it’s been like working with Ujo music and Consensys as a resident musician, making his music available through smart contracts built on Ethereum. He describes the current state of the music industry as ripe for disruption, pointing out that the middlemen take an unfair percentage of the artists’ proceeds. Blockchain can help connect artists directly to their audience without a need for middlemen. Anjos mentions the community token he created, which represents ownership in his fan club. He distributed this token to all of the people who had supported him by purchasing his merchandise, creating a closer relationship between him and his fans as well as giving him more control over his own product. Filmed on January 27, 2021.
Key Learnings: Blockchain, smart contracts, and tokenization will enable the disruption of middlemen from nearly all industries. There are many experiments working to improve the relationship between the artists and their fans, helping to remove the middlemen found in the current music industry and who take high percentages of artists’ proceeds. Anjos lays out how artists can find significant value from embracing the new tools enabled by blockchain.
