Yuval Rooz, co-founder and CEO of Digital Asset Holdings, LLC, joins Santiago Velez to discuss the founding and creation of Digital Asset Holdings and its open source programming language for smart contracts, DAML. Rooz explains how DAML makes writing smart contracts significantly easier for developers, removing some of the friction often faced by those working in the crypto space. He also explains that it is crucial that traditional companies integrate blockchain technology to stay competitive in a world running on cost saving shared infrastructure. Rooz shares his vision of a future where all things are represented as data, pushing data to become the primary business model of the future. He closes the discussion describing how users will become owners of their own data and how these self-sovereign users can benefit from blockchain technology. Filmed on October 13, 2020.