Media Manipulation Guru Gives Trump Election Edge

Published on
November 2nd, 2016
52 minutes

Media Manipulation Guru Gives Trump Election Edge

The Interview ·
Featuring Ryan Holiday

Published on: November 2nd, 2016 • Duration: 52 minutes

Ryan Holiday is a master of the dark arts of media exploitation. He made his name with several books including the now legendary ‘Trust Me, I’m Lying’, which has become the bible of new media manipulation. In this interview he assesses the battleground for the first Presidential election to be played by the rules of the new media landscape and the influence that the media has had in shaping the debate for America.


  • RO
    Robert O.
    6 December 2016 @ 17:34
    I suspect that Trumps motivation to become President is his belief that the job is probably not that hard given who has occupied the office over the last twenty years. His success may be easier to achieve than people think if the general expectations are low and all he has to do is eliminate prior executive orders and cut payroll taxes over the first year. As people get older they look beyond profit to a legacy. Several RV contributors have made that transition from the gentleman investing in nuclear fusion to Harry Markopolos and even the concept of RV to provide discussion of ideas. Scott Adams of Dilbert fame has written some blog posts that I have found useful in understanding Trump and Clinton campaigns. These are generally funny and enlightening.
  • EB
    E B.
    18 November 2016 @ 21:04
    I don't see how this was brilliant and I think Ryan stands against what RealVision is doing. He essentially believes the mainstream media should be relied upon instead of having a free market. He generalizes too much about 'blogs' and fails to mention some blogs are downright amazing, and their audience only growing in most cases. Really nothing special, almost nothing that I didn't already know. And the pro-Hillary slant - he should have kept for his buddies.
  • JC
    Joe C.
    12 November 2016 @ 22:18
    Is truth in a bear market?
  • GS
    Greg S.
    10 November 2016 @ 02:34
    The line that struck me the most was "If you are not paying for it, you are being sold".
  • Sv
    Sid v.
    9 November 2016 @ 20:49
    Grant's Civil War Memoirs are considered the best military memoir ever written.
  • Sv
    Sid v.
    9 November 2016 @ 20:49
    Grant's Civil War Memoirs are considered the best military memoir ever written.
  • MH
    Michael H.
    8 November 2016 @ 18:32
    Echoing Grant's comment, I highly recommend reading Trust Me, I'm Lying. It's one thing to suspect the media can be, or is, manipulated. It's another to read detailed case studies of exactly how it's done. When I first read that book, I thought Ryan Holiday was a teenage Satan. Yet upon reflection, I owe him tremendous gratitude for exposing not that the media is biased, but for explaining precisely how. He has made me a much smarter consumer of news, which in part motivated me to subscribe to services like Real Vision back when it had but a tiny fraction of the content it does now.
  • TW
    Thomas W.
    8 November 2016 @ 04:48
    "GURU GIVES TRUMP THE ELECTION EDGE". Not what he said. An eye-opening interview that I found very useful. Thumbs up! Would be great for RV to reflect critically on its content and not just bask in our perceived superiority. Post-truth affects us all, I can see it in myself, and certainly RV curators and interviewers too.
  • HJ
    Harry J.
    8 November 2016 @ 02:46
    Interesting but how do we profit from it. I miss Cronkite and Edward R Murrow. Maybe history will repeat, just a hope. While I'm at it I miss Reagan not Bush. And I'm sure I'll never miss Obama!!!
  • DL
    Derek L.
    8 November 2016 @ 00:52
    N.Y. Times is a credible source? For what? This is the paper who's editor claimed they did not have to be objective in covering Trump because he is such a threat? Real credible.
  • MG
    Michael G.
    7 November 2016 @ 19:47
    Good stuff ! This feels like a top in manipulation of people by the establishment where it has gone too far in its efforts. Should Clinton win, the media who vastly supported her, will waste no time in turning against her in the pursuit of traffic, i.e. profits. When people realize it was they who were manipulated, I suspect lots of apologies will be seen to the disowned friends of either the Trump or Clinton supporters. The elite then should be very worried.
  • SM
    Shazmin M.
    7 November 2016 @ 11:44
    Amazing interview. I personally think although it's far away, the cycle of binging on news will end and the public will slowly demand credible news sources in their masses. This is why it's so important RV sticks to it's guns and gets to the heart of every matter, because it has economic influence and we're all fed up of propaganda.
  • RN
    Richard N.
    7 November 2016 @ 04:31
    Absolutely fascinating little piece of gossip between a couple of girls horrified to discover that the world is not perfect after all, and really does need their earnest little "reforms" to make it a better place. It was so uplifting to hear our favorite self-proclaimed "grey-haired old cynic" announce himself shocked -- shocked, I tell you! -- to discover that the media are manipulated. Who could imagine such a thing? Surely somebody must do something!! Meanwhile, what's the trade, Grant?
  • NH
    Neil H.
    6 November 2016 @ 22:15
    Helps to think more clearly by siphoning out the noise
  • DR
    Dan R.
    6 November 2016 @ 17:35
    Interesting for sure. What I got out of it is the folks that run the media (some call them elites but I have a differnt name for them) believe they can fool the people, could care less about the truth and are only in it for the money. I believe they are correct. However, I believe the average person can see through it. Hence, at some point the market for truth will win. Why is it that only Trump has an ego and Hillary does not? If Trump is running only because of his ego why has no one addressed why Hillary is seeking the job?
  • MD
    Matt D.
    6 November 2016 @ 14:00
    Great interview, really enjoyed that one.
  • O_
    Oscar _.
    5 November 2016 @ 22:25
    this is an excellent interview
  • CM
    Christopher M.
    5 November 2016 @ 21:32
    One question. What's behind the Oriental folding divider? Fascinating.
  • TH
    Tom H.
    5 November 2016 @ 11:29
    Has anybody watched the Black Mirror series, esp. the episode titled "The Waldo Moment"? ( It makes you think how social media will change the institutional pillars of our society. - It is great that RealVision also ventures outside the traditional finance topics (money laundering, forensic accounting, cybersecurity, agriculture etc.)
  • GO
    Gary O.
    5 November 2016 @ 06:56
    A real eye opening interview that explains how all of us monkeyss get attracted and distracted at what we see and hear. Would have given this one ten thumbs up if I could!
  • JS
    Jon S.
    5 November 2016 @ 02:00
    In terms of the candidates running for president, give me the candidate who is busting his/ her hump. I'll take a worker verses a loafer any day of the week for the job. One particular candidate has had the 95% of the world against him/her. Bankers, media, Hollywood, athletes, public educators, etc....and he still is busting his balls. Go Trump!
  • JC
    John C.
    4 November 2016 @ 13:23
    Interesting analysis. But I think even Holiday misses the point here re the elections: a lot of us don't actually like Trump all that much he's just an 'eff you' to the incredibly corrupt crony capitalist system of elites that Hillary represents (which the mainstream media has been part and parcel of for decades now) and pretty much anything is better than the freight train to extremist socialism and autocracy we in the US seem to be headed full steam ahead into now.
  • CH
    Colin H.
    3 November 2016 @ 21:52
  • JM
    Joseph M.
    3 November 2016 @ 20:07
    Grant sure was quick to identify Sasha Grey for the AA ad ;-)
  • MA
    Mark A.
    3 November 2016 @ 15:38
    We all know this is EXACTLY what the traditional media outlets were set up to do. What kills me is how digital media has become exactly the antithesis of what we thought it might be - A free, clearly heard voice for the people. Turns out the people are monsters and fully prepared to enter into any pact that allows them themoment of thinking "How can we create a perception that reality rises to meet?"
  • GG
    George G.
    3 November 2016 @ 15:17
    to gauge the veracity of modern media here is a test. If you personally know for a fact a local, national or international story then watch how it is reported. Invariably you will see inaccuracies or outright untruths.
  • JC
    Joe C.
    3 November 2016 @ 14:47
    "How can we create a perception that reality rises to meet?" Easily the most profound quote I've heard on RealVision; possibly the most poignant I've heard all year from anywhere.
  • LV
    Luís V.
    3 November 2016 @ 13:37
    @Georgi S. & Milly M. No it´s Eli Pariser and his filter bubble thesis. You can also check the transcript. Cheers RV community. Congrats to another "dilemmatic" interview RV Team.
  • MM
    Milly M.
    3 November 2016 @ 12:57
    @Georgi S. Brendan Nyhan
  • DS
    Dustin S.
    3 November 2016 @ 11:35
    Very useful. This is particularly relevant when you consider that behavioral bias creates market inefficiency. If the media is influencing behavioral biases, then it has read-through for price action in markets.
  • PD
    Philip D.
    3 November 2016 @ 10:08
    Good old Stoic philosophy!
  • GS
    Georgi S.
    3 November 2016 @ 08:08
    I couldn't pick up the name of the social scientist that Ryan Holiday mentioned around 37:19. Can anyone help? Thanks :)
  • AG
    Alex G.
    3 November 2016 @ 07:02
    I read Ryans ego is the enemy book when I saw mark hart tweet about it I was not disappointed
  • GG
    Gerald G.
    3 November 2016 @ 03:06
    Let me rephrase: I really don't get how this can be any great revelation to anyone who has been paying attention world over the last 20 years. More than a decade ago I began paying more attention to who is delivering the news (and why) than to the actual news itself. If you need someone like Ryan to explain this to you then your critical thinking skills are probably never going to be up to the task anyway and why the general public is now so easily manipulated.
  • GG
    Gerald G.
    3 November 2016 @ 03:00
    I don't get how this can be any great revelation to anyone who has actually been paying attention world over the last 20 years. More than a decade ago I began paying more attention to who is delivering the news (and why) than the actual news itself. If actually need someone like Ryan to explain this to you your critical thinking skills are probably never going to be up to the task and why the general public is so easily manipulated.
  • KD
    Ken D.
    3 November 2016 @ 02:28
    Finishing my thoughts: if I wanted to hear a left-wing analysis of the candidates I can turn on CNN. I don't believe that this kind of political discussion has a place on real vision
  • KD
    Ken D.
    3 November 2016 @ 02:24
    Interesring interview until Holiday got into politics. I couldn't disagree more with his political assessment, but thau's not really the point. If I want to hear a left wing analysis of the candidat
  • js
    jacob s.
    3 November 2016 @ 02:15
    So good. So good.
  • TS
    Tim S.
    2 November 2016 @ 22:36
    Great diverse interview. I think we (I) as the public need to take some blame as we should be demanding more and have been accepting crap. @realvisionTV is a step in the right direction.
  • BL
    Bruce L.
    2 November 2016 @ 21:47
    Frankly did not expect to enjoy this interview but it was terrific. A very perceptive and articulate young man.
  • IC
    IAIN C.
    2 November 2016 @ 21:47
    Really excellent, and very worthwhile to broaden slightly outside the purely financial. Several more books added to my 'must read' list!
  • RA
    Robert A.
    2 November 2016 @ 21:45
    Wow, anyone who says RV doesn't have breadth of content just hasn't watched enough of them. Hats off to curator Milton for bringing this one to us. Countless RV interviews have exposed me to different genre of thought that I would never otherwise have encountered. I remember Coach John Wooden's advice that one should make one's circle of competency always to be made up of people who are more competent than themselves. RV TV is my own personal circle of competency and I am enjoying and learning constantly with my new little buddy Milton.
  • DS
    David S.
    2 November 2016 @ 20:36
    Only on Real TV, thanks. Great advice was "watch the news 30 minutes a day". There is actually very little news in the news. Trump tweets that Hilary should be in jail, and all media talks about it for three days. It is our fault for listening to a discussion on an inanity.
  • CL
    Charles L.
    2 November 2016 @ 19:55
    I wanna be able to give 3 thumbs up to this one! Read Robert Greene, awesome to see a wunderkind of his supporting staff to develop like this on his own. Thanks for bringing him up.
  • TM
    T M.
    2 November 2016 @ 19:53
    incentive systems. it always comes down to that. unfortunately, money, power and status seems to be dominating incentives in this modern world. I tend to think once you do have the needs for those met, you start to get driven by other incentives like wanting to help others or self-actualization. unfortunately, many people fool themselves into believing they are at that stage wanting to help, although they only want recognition by other people, helping others is just the mean. the results of these actions end up being horrible, of course. great interview, illustrated a lot of things in detail and now it is more clear to me HOW it is done that i can be more conscious about when consuming any type of information.
  • BH
    Ben H.
    2 November 2016 @ 17:57
    AMAZING interview!! really makes you think.. you can tell Ryan reads a lot of books.. Will have to watch again that is for sure.. I'm just thinking if the media started telling the truth there would be an epidemic of unemployed crisis actors.....
  • BB
    Bojo B.
    2 November 2016 @ 17:19
    Brilliant, thank you for this. Yes, the media is like a hot woman with lots of make-up in a dark club. Looks fascinating, but there is nothing there. I prefer natural beauty.. Enters RV! : ) Also, Trump would be a perfect patsy when all this falls apart. He must know this, but ego's function is (self)destruction.
  • BF
    Bill F.
    2 November 2016 @ 17:15
    that was a very interesting topic,well done by both of you.
  • RM
    Richard M.
    2 November 2016 @ 15:49
    Fascinating interview! I've followed Ryan Holiday for several years and read his Stoic book, Ego book, and am on his monthly book reviews email list. He writes about really interesting stuff that you won't find anywhere else. For a young man he is incredibly wise. Great interview Grant!
  • MS
    Martin S.
    2 November 2016 @ 15:21
    Very interesting
  • JV
    Jens V.
    2 November 2016 @ 15:20
    Brilliant. Very interesting take on modern media. I thoroughly agree with his view that if Trump wins he still loses. If he wins, not only does he have to do the work (think Will Ferrell's parody of George W), he will also have to reveal to the world that he is in fact deeply unqualified for the job.
  • SL
    Stephen L.
    2 November 2016 @ 15:12
    That was fantastic! Great interview. I must get his books soon, thank you.
  • WW
    Worth W. | Contributor
    2 November 2016 @ 14:46
    Ryan Holiday is a boss. Would love to see him come back to talk about 'Ego is the Enemy.'
  • TH
    Tim H.
    2 November 2016 @ 14:39
    Not seen full video yet, but would have been interesting to get his views on investing/trading and ego