Digital Ads and Supermarket Shifts

Published on
September 20th, 2018
29 minutes

Digital Ads and Supermarket Shifts

The Knock-On Effect ·
Featuring Justine Underhill, Alex Rosenberg, Roger Hirst

Published on: September 20th, 2018 • Duration: 29 minutes

Why does the growth of online advertising flip the economic model of the grocery store upside down? Justine, Alex and Roger discuss the strange world of slotting fees, and explain why it could lead to increasing consolidation in the grocery space. Filmed on September 14, 2018.