Why Big Soda’s Political Strategy Matters

Published on
December 6th, 2018
28 minutes

Why Big Soda’s Political Strategy Matters

The Knock-On Effect ·
Featuring Alex Rosenberg, Justine Underhill, Roger Hirst

Published on: December 6th, 2018 • Duration: 28 minutes

Why will local efforts to curb obesity mean more states will ban grocery taxes? Justine, Alex and Roger discuss the rise of the soda tax, biased cola research, Big Soda’s 2018 revenge and how the sweetened drinks companies parallel the tobacco industry. Filmed on December 3, 2018.


  • PM
    Patrick M.
    19 July 2019 @ 22:36
    Please make this available on YouTube channel. I'd like to share with my circles. Thank you.
  • JF
    Joseph F.
    9 December 2018 @ 17:57
    Short KO.
  • JF
    Joseph F.
    9 December 2018 @ 17:45
    Where could I purchase a Real Vision coffee cup?
  • PC
    Philip C.
    7 December 2018 @ 10:01
    Are the proposed taxes on all sodas or just those containing sugar? If the tax took the form of an excise on refined sugar, Big Soda could continue to make profits from selling the diet/zero calorie products, or is that too sensible?
  • RP
    Raoul P. | Founder
    7 December 2018 @ 08:31
    I'm a huge fan of The Knock on Effect. Smart, engaging and a great journey of learning...
  • TZ
    Todd Z.
    7 December 2018 @ 00:55
    Can you do the same examination of the environmental movement please?
  • PW
    Paul W.
    6 December 2018 @ 20:13
    By the way, Alex, in reference to suing doctor's under HIPAA law. You're apparently conflating HIPAA (privacy law) with the Hippocratic Oath (old Greek tradition for which little evidence exists in current medical practice. Neither creates the necessary legal foundation to bring a lawsuit because a physician participated in research that resulted in findings you reject.
    • RK
      Robert K.
      6 December 2018 @ 23:38
      There is now enough evidence that excessive intake of carbohydrates is damaging to your health. If a physician knowingly ignores this and promotes crap it is indeed questionable if he should be allowed to practice (Do no harm).
  • JF
    Joanne F.
    6 December 2018 @ 23:16
    At the same time many are pushing pot legalization, which is another form of smoking, in order to collect more taxes, and saying "We should be able to smoke pot if we want to." People will continue to drink soda even with a tax if that is what they want.
  • KC
    Kenneth C.
    6 December 2018 @ 19:55
    For every 1 embarrassed person on food stamps I've stood behind, there are at least 100 who aren't. It's to the point that it's accepted.
    • PW
      Paul W.
      6 December 2018 @ 20:10
      Much of the rationale for issuing SNAP as a debit card was precisely to make the transaction indistinguishable from those of customers paying with personal funds. I'm conflicted on this - on the one hand, we are normalizing dependency and that is not good. On that same hand is the issue of how much privacy right is there when living on the public dole. On the other hand, shame in the absence of self-esteem is not much of a motivator and one could argue that protecting and nurturing self-esteem could provide a social benefit. I cannot make that argument but I won't disrespect those who do.
  • PW
    Paul W.
    6 December 2018 @ 20:04
    Thank you, Alex, for bringing up the nanny state aspect. How about we reduce the externalities by getting government out of healthcare, also? Any time we start from the assumption that all of the answers have to come from the government, we fly right in the face of any concept of personal liberty and personal responsibility. There is actually something to Alex's suggestion for shaming as a means of nudging the conversation but first we have to get around our current aversion to being "offended" because as the current pace, it won't be long before what Alex is advocating is outlawed as "hate speech". Be careful with that "tisk, tisk!"....
  • JM
    John M.
    6 December 2018 @ 19:12
    Alex, It is becoming "cool" again to smoke (at least in Canada where the government has legalized the sale of Pot). The government is pleased to soon be collecting billions of dollars of Pot-related sales tax revenues! Canadian medical association has identified many health risks associated with Canabis (see: https://www.cma.ca/Assets/assets-library/document/en/advocacy/submissions/2016-aug-29-cma-submission-legalization-and-regulation-of-marijuana-e.pdf) but this has had no impact on legislators actions (IMHO).
  • SM
    Stephane M.
    6 December 2018 @ 12:38
    It's the same thing with their global warming studies!! Who paid for those??? I think we know the answer... https://www.armstrongeconomics.com/world-news/the-climate-changeglobal-warming-crowd-paid-to-produce-bullshit/
    • MS
      Mark S.
      6 December 2018 @ 16:28
      I’m pretty sure it was the same group that faked the moon landing.
  • OT
    Omar T.
    6 December 2018 @ 14:32
    We need a happy knock on effect next time: big corp pushes sugar drinks, people get fat, obesity is linked to depression, depressed people buy cats and are bored > RESULT: more funny cute internet cat videos!