Why Fruit Trademarks Matter

Published on
November 15th, 2018
Duration
23 minutes

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17

Why Fruit Trademarks Matter

The Knock-On Effect ·
Featuring Alex Rosenberg, Justine Underhill, Roger Hirst

Published on: November 15th, 2018 • Duration: 23 minutes

Does a surge in Chinese trademarks mean fruit could get a lot more tasty? Justine, Alex and Roger discuss how patents are transforming the apple industry and China’s shifting attitude towards intellectual property. Filmed on November 12, 2018.

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