Comments
Transcript
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JDSeems like a trend towards opinion pieces, where illustrative data is absent. Like hard core discussions where the speaker can back up what they are saying. And lay off the inside references, so us civilians can understand more fully.
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JKTry on some perspective and see how it fits... You (the subscriber) pay $180 a YEAR. You get over 900 on demand videos. New content is constantly being created. REMINDER: You (the perma-hater) are not the only subscriber and newsflash - you don’t speak for everyone just because you’re the only one who speaks. Thoughtful feedback goes a long way at this company, I’m speaking from experience. So instead of flying off the rails and jumping to conclusions, maybe try sharing feedback in a constructive manner. ...in the meantime stop acting like RV peed in your Cheerios, it’s getting F’ing old seeing it every time these guys try to innovate a little.
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mlAgain these guys are missing the mark and enraging the fan base. These ads and 2 weeks of crypto is not the reason I signed up. On top of this, when contacting Milton I get antagonized about my concerns.
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WMI have been onboard for a few years now. Also a Macro Insider. Paid the original higher subscription price and was a little surprised to see it cut in half but understood the explanation. Majority of original content is great and just tremendous value for money. But I would be lying if I said things had gotten better as RVT experiments with the format and the offering. The site now feels cluttered and I feel I am watching 50% of what I used to. Milton makes an excellent point about the 900 videos and how to bring these to the attention of newer subscribers, because some of them are fantastic, and many of them provide a great in depth over time analysis on a topic e.g. gold However the current method of filling up the feed with snippets, majority of which I have already seen is a bit "trying". Now I have watched Raoul's explanation of the spoof videos and have no absolutely problem with what he is seeking to achieve but it is detrimental overall given the clutter on the feed already. Finally, while I enjoy the vast majority of the original content there are a very few I give a thumbs down on. I personally do not see Bitcoin as a store wealth BUT it is clearly a speculative opportunity and thus a valid player for RVT to keep us advised on. If you don't want to watch a crypto based video then ..........just don't watch it. You can never satisfy all of the people all of the time. Folks must decide what $200 gives them in terms of value. I am sure the folks at RVT are closely monitoring feedback and will make adjustments to ensure they are sticking to the original goals and tuning the site to provide the most optimal experience they can. The bottom line here is that there is NOWHERE ELSE you can get the sort of content you find on RVT.
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ggNothing like transparency! Well done. Any chance we could Professor Werner (author of princes of yen) make an appearance? Another global central bank expert long overdue (shout out to Di Martino Booth)
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RPThanks all for your comments and I hear all the concerns but I must have not explained clearly enough... Nothing will change behind the paywall. You will notice zero difference. You still get all the same content with no adverts for anyone else. We are just offering our services to your businesses or employers. We are not changing Real Vision in any way. Literally, the more successful Real Vision is, the more of the best of the best content you get! We can’t get the big names or harder to get people without larger distribution! We are also sorting out content display automation as you all want different things, and you want personalized content and we just haven’t got there yet but are working furiously on it! I know you find there is too much content for you, personally. But we need to offer content to a wide number of people. For example, there is a core group who love trade ideas and a core group who don’t! And some who love both That’s all good. We can make those choices easier, and will, but I’m not going to tell anyone that they can’t have the content they want. It’s not what we stand for. Your content will never reduce. Never get watered down. Never have advertising. But we will from time to time offer our own services and products. It’s not a lot to ask for $180 and it might help your business too and its will sure help Real Vision, if you care about that. We are a business after all and we need to make profits but without compromising you and your experience. We take that seriously. The ads are just because we take our business seriously too Cut us some slack. Thanks
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SLI appreciate the honesty, but I’m concerned about quality degradation from the increased quantity and distractions from the increase in scope of what RV is trying to accomplish.
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ARRaoul - Just watched your video. Was as frustrating as the spoof themselves. Bottom line: we don't want sponsors affiliated with the content. If I want that, I can go read WSJ and Barrons who pander to their advertisers first. You guys are ruining your brand and core point of attraction by over-monetizing.... (yes). As others have said, just charge us more if you want more monetization. From now on, I have to wonder what sponsor(s) are pulling the strings. So sad.
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DIIt was good while it lasted. Not everyone knows how to scale, stay profitable and still be unique and not lose their core.
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SSIn all fairness, starting, developing and operating RV is very expensive. RV is like any TV show series, once watched, all us viewers just want to watch the next episode as soon as possible. The cost to setup an interview, film, edit, upload for subscribers is enormous. I did some movie work with a well known studio and I can tell, for those who don't know, they spent millions just to get a few minutes of film. It was a huge education on what it takes to produce content. The recent opportunity to invest in RV series of funding, does create pressures for RV the company, in making investors whole. RV said from day one, of which I was an early member, they wanted to change the face of financial news and overcome the bullshit we've endured for so many years. They're been doing that, but their growth objectives come with some challenges. I worry the content may become skewed and the real world, tell it like it is experts, will diminish. I hope the "real vision" platform doesn't get hi-jacked into something else. I feel like I've gotten to personal meet the smartest most experienced people in the world, many whom I never even knew existed. There's always a guy. I'm pulling for Raoul, Grant, Milton and the gang!
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FGHappy to know RV is diversifying and improving cash flow. I definitely want this service to continue well and alive.
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JL72 of you need to calm down and stop bitching
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phI’m not in the financial market. I’m an entrepreneur. As a long term subscriber, I really appreciate rv services. As an entrepreneur I have some understanding of the issues you’re dealing with at this stage of development. So, with very limited information, I fully support your moves to use rv’s capabilities to expand your business offerings to generate positive cash streams, carefully targeting and separating services. All businesses change. It seems to me that RV free and other services must happen. Key is finding proven leadership in those areas. I wish RV all the very best.
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KAI might be emotional if I were paying $1800 instead of $180. You guys should raise the price a bit if necessary. It is a fraction of my FT and WSJ subs.
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TDAs long as the format continues to give me access to the same high volume of outstanding guests, you’ve got me.
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TBI think they were fun. They were a few minutes long and can be skipped. If people don't like it let them cancel.
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RHI've been here from the start and I know things will change and evolve as RV will try new things as they should. As long as the content is as good as it has been for the past few years, I will remain a loyal customer. As far as I'm concerned you just can't get content like this anyplace else.
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PFI've cancelled my renewal. Hopefully I can be wowed before my subscription expires.
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mlI think they miss the part whereby if you upset your customer base there isn’t anyone that’s going to stay to advertise to
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lDI remember the days where there was no choice but to watch ads they were perfect opportunity to get a cuppa tea before resuming nowadays any ads are just fast forwarded in my house so anything to remind me of the old days is welcomed - I'm an advertisers dream lol. the old carousel on here was best imo
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ACBasically Raul it boils down to this. people here like RV because this is in the end a niche product that serves a niche group of people. Sort of an open secret. As long as it will be like that it's ok. when this service becomes the next cnbc or the next xyz for everyone the allure if RV will be gone. You can't sell to masses and be unique at the time. The Brooklyn roasting company won't be same if they will open a branch on every street corner in the US, they will become the next Starbucks although they serve the same coffee as ever.
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JBYour audience does not want advertising to screw up the current experience. Just raise the price of a subscription if you want more money. I'm going to have to seriously consider ending my subscription if you go the advertising route.
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SSI've been learning how to trade Stocks on the Internet for 15 years. 8 of those I've been trying to get involved with various Relationship Marketing projects. I would like to investigate if Real Vision could help Me build my Project Management(s). How much is it?
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KWI bet that 85% watch through rate will dramatically drop when spam like this keeps showing up in the feed
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JHRaoul, Grant and Team - as a longtime viewer and RV partner (back when your rates were much pricier), it occurs to me that what may really be going on behind the scenes is a sort of revenue / business model crisis. Please come clean with us partners in a video about some of the company challenges you’re facing - those that you can divulge, of course. We are a smart group of subscribers and many of us have substantial experience in business. Perhaps we can provide ideas that you may find useful in navigating whatever challenges are bringing about this sudden change in business strategy. I am guessing you’re having trouble with operating cash flows from the sudden change in approach and the push to add a complete non sequitur service of “hey, we are an awesome financial media platform; now maybe we can also help you make stronger videos.” Really?! Common, guys - it’s Apple 101. Please stick to your bread and butter and innovate around that core, rather than adding services which by definition pull resources and detract from your core locus of excellence. Happy to offer ideas, if that is of interest. Will also send an email to this effect to Milty. I deeply care about the original mission and vision of RV, and this to me seems like a significant departure from what makes you such a fantastic platform (and the team behind it). Cheers.
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DHLook, it's really simple: 1. Don't put up over dramatic nonsense to pander to millennials. 2. Don't put up silly nonsense like the spoof videos. 3. Get serious, stay serious, and fly straight.
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fTPLEASE , who could I email a sales resume to ? Willing to relocate.
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CTIts a pretty simple mistake to use the platform that broadcasts content to attract business to that broadcasts on the same platform. How often do you see adds on Netflix? The reason why you don't is that its a **** up in a marketing context. Fire whoever thought of this and stop hurting your brand.
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CLWow some folks really like to complain. Keep trying new things RV. You can't please everyone.
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fcHe is just giving " trading ideas" to currently subscribers / company owners/ etc And been transparent about it. No problem. Keep going! Lets wait and see
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ROThis new addition is just like having commercial breaks every 15 minutes in a movie theater. It does not improve the viewing experience.
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KCI love Real Vision. Bang for buck, not only do you get your money's worth but it is not the same as what is out there. Real Vision has always come across as independent from the financial industry. That is truly what makes it special. There is a danger in making paid for videos for companies, allowing them to dictate/specify their message their branding. If this is separate from RV content and for the companies specific audience, then it's doable without damaging your brand. If you cross the beams, it will be dogs and cats sleeping together mass hysteria. And trust will be broken. Always rooting for you.
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JCI agree with the sense I get from some comments as the reach for growth/$ risks editorial integrity and quality. Still watching,,,,, through more critically, as the struggle to mould RV into a mainstream product continues. Not sure I like some of these directions though it is not my company..... and I do still have choice (though one still slanted significantly towards RV given the alternatives).
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DJHow is real vision free different from bloomberg ?
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JLon the bright side it's only 200 bucks now so let's face it who will be leaving real vision at that price point? guess we'll have to suck up to the ads for the next couple years
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RBrealvision well on its way to becoming the next CNBC. well done guys!
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MPI dont open realvision hoping to see joe blo peddling his products. Pls keep the quality high and no ads
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SSI have to say, this is the worst video I have ever seen Raoul do.
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ODI don't understand, you tell us these were spoof ads then proceed to launch into a pitch about how real vision can help companies advertise.............
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KWAd
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PBThanks for explaining Raoul
RAOUL PAL: Hi, I'm Raoul Pal, CEO and co-founder of Real Vision. I think several of you have seen the adverts that we ran on Real Vision over the last week. They're spoof adverts and they were there for a purpose. And they created an outrage in the comment section. And that was part of the reason of doing it, to baby shake people up, to realize that what bad content really looks like. Many of you didn't actually get to the actual spoof part, so you could understand why we did it. But really, this is all about the next part of Real Vision's journey, which is building on that democratization of financial information and helping you guys build your businesses.
So let's get this clear. If you're not in the financial services industry, or you don't run a business, or you're not at part of that industry, then you don't need to watch this. This is really for guys who would like to help us build their businesses. And I think for some of you who watched the spoofs, you're like why is it relevant to me? Judging by the amount of emails we got, some people, it was a really important thing for them to think about how we can help and how Real Vision can help them grow their business.
So what's this all about? What we've managed to do in our Real Vision journey, is learn how to engage people on financial topics at an unprecedented rate. Nobody has the engagement that we have. And I know that, and you know that because you guys are also equally passionate about Real Vision and our content. Now, when you have that kind of engagement, it's great to be able to offer it to other people to help them in their financial journey. Part of it is educating you guys about what's going on in the world. But it's also about well, can you use this to educate your customers about your products, services and viewpoints?
So that's something we're doing, which is we're offering our ability to make custom videos for your businesses. And I think that's something really unique because Real Vision tells a story in a different way. And we don't look like the videos you saw in the spoof commercials. Also, we built a groundbreaking distribution platform called Real Vision Free. And essentially, Real Vision Free gets distributed to at least 50 million people on some of the world's leading financial websites. It is a groundbreaking way of doing it. But what it gives you the access for is the ability to reach that huge number of people all actively involved in finance.
You can't find that audience anywhere else but Real Vision Free brings it to you. So if you do make custom video with us, well, we can distribute it for you as well. So you have highly targeted media, and I think that's incredibly powerful. The other part of that is, maybe you don't want to create custom video, but you do want to sponsor Real Vision Free itself as a platform as we grow out to this 50 million and 100 million people. Well, that's available too. You can sponsor the entire thing, or you can sponsor individual shows. So if there's a particular show you think is very affiliated with your brand that's on Real Vision Free, then let's talk about it, we'll see how we can get out to that massive audience for you and raise your brand awareness.
Another way of raising brand awareness is live events. Talking to your customers directly is a really powerful way of engaging with them. That's why we created Real Vision Live, some of you will have been to our first event at the Bowery Ballroom in New York, and others will have been part of the blacklist where we're rolling out a number of events. But that's the Real Vision Live business.
Now, we have a stable of incredible talent within Real Vision. And those are the people who appear on our platform regularly. We're able to harness that talent and bring it to your conferences to engage your audiences, to get across your messages and engage your audience. We have a whole team that's able to organize these as well, and create events that are truly special, not that boring conference events that nobody wants to go to. But really different, unique events that stand out that your customers will be talking about forever.
The other thing that we've done is we've had a lot of success with enterprise distribution deals. Now, what that means is, that's a big scale distribution for Real Vision subscriptions. So for example, in the UK, IG, one of the world's largest retail foreign exchange brokerage houses and CFD brokerages, took 20,000 subscriptions for their customers. And that was a customer reward service for their best customers. We're talking to many other brokerage houses and RAAs about similar, it's a fantastic way to engage your customers and thank them for their business. But also it has an ROI. Because people watch the content and want to trade more, because they have a better understanding of the world around them.
Also, we've had many firms who've just taken it for their own portfolio managers or for their staff. Now, that may be huge global investment banks, or it may be small RAA businesses, or even small asset management firms who want to get their stuff up and running and understanding really what's going on. And that competitive edge that Real Vision gives you, that'll come down to your P&L as well. So, it really does help you and it's not a very expensive way of getting your stuff up the knowledge curve as fast as possible.
So, there are so many ways that Real Vision can work with you. This is part of our original mission. Our original mission was to democratize financial information, and really help you in your journey of financial discovery and knowledge building. But to do that at scale, we have to allow you guys to use Real Vision to do that for your audiences too. Then we're really affecting lives with we do this at a mass scale, then we're going to really change the financial landscape, but that's what we really care about. And helping you be better quality product, that's really a fantastic thing to do, because it's going to improve it for everybody.
Below are all of the email addresses for the various parts of enterprise sales, bespoke content, et cetera. Feel free to drop us a line, ask any questions. We're pleased to work with you and do anything we can to help your business grow. Thank you.