I have requested follow-up content as well and many people seemed to like the idea. The recent Michael Purves trade ideas video did include some coverage of his previous trade which is greatly appreciated. I think even deeper coverage like this is well worth the time.

Thank you, Kulbir! Much appreciated!

It's an attempt to maximize expected value. As a simplification, assume two scenarios: market correction, or continuation of the bull market. In either scenario, assume cash pays off zero. In a bullish scenario, assume soap gains 5% and tech gains 10%. In a bearish scenario, assume soap loses 20% and tech loses 50%. Assuming a moderate probability of a correction, say 20%, you maximize the expected value (the sum of the probabilities times the associated payoffs) by buying soap. Going to cash maximizes the expected value only when the probability of a correction becomes very high (or the payoffs in the bullish scenario become very low). Obviously real-world allocation decisions are more complicated, but I believe that's the logic at work.

Timing is hard plus upside potential yf you still want exposition.

^^^^^^^ agree