The Key for Apple Shares

Published on
November 15th, 2018
13 minutes

The Key for Apple Shares

Trade Ideas ·
Featuring Dan Ives

Published on: November 15th, 2018 • Duration: 13 minutes

Is this selloff in Apple justified? Dan Ives, managing director at Wedbush Securities, analyzes the current price action and explains what lies ahead for the stock. He discusses the recent earnings report and reviews the fundamental driver in this interview with Brian Price. Filmed on November 14, 2018.


  • CP
    Constantine P.
    1 December 2018 @ 00:17
    Great to get a bullish view on a FAANG.
  • MZ
    Martin Z.
    21 November 2018 @ 08:30
    Less than a week after the date on this interview and AAPL has already gapped down well below his stop loss trigger....The FAANGs led the rest of the market going up and they are leading the wider market now on the way down. Recession is possible (if not probable) in 2019 and even leaving aside all of Apple's growing problems, high end discretionary spending is going to get slammed. It's a no brainer. I love my MacBook Pro but I would never invest in the company at these prices, inflated by unrealistic expectations, ETFs and passive institutional investing, computer HFT, low interest rates, Fed largesse, and massive corporate buybacks - to name just a few of the (temporary) market distortions.
  • PU
    Peter U.
    15 November 2018 @ 14:05
    can someone explain Apple's service business? I own an iphone but I don't pay for any services to Apple. I own an iMac and I don't pay any service fees to Apple. Is it itunes? icloud? Not sure Apple will ever be a SaaS type company. I laughed a bit when he said it was a hardware driven service company? really????
    • LB
      Luke B.
      17 November 2018 @ 12:07
      Apple Pay is the growth runway. They've monopolised the NFC chip, how much will they tempted to clip the ticket on every transaction.
  • RM
    Russell M.
    16 November 2018 @ 10:51
    Brian doing a decent job interviewing generally, however your summary today shoeboxes the guest beyond his own statements. Be careful. Stop loss is your construct. He didn’t really express it numerically. Truth is this guest is a buy or don’t buy guy, not a trader with a stop loss guy.
    • BP
      Brian P. | Real Vision
      17 November 2018 @ 07:06
      Wouldn’t a shoebox be a limitation?
  • RC
    Robert C.
    16 November 2018 @ 07:06
    remember when there was a generation that cared about the make and brand of cars and said the next generation will value the same thing, only to be disrupted by Uber and Lyft where transport is now viewed as a generic commodity? mobile devices and hardware have not had any form of real innovation that differentiates the offering for almost 8 years now. it's now just a homogeneous product. see the similarities?
  • JF
    Joseph F.
    16 November 2018 @ 03:46
    Lower lows and lower highs since Oct. Very unwise buy at these levels. Next support around 180.
  • ml
    michael l.
    16 November 2018 @ 03:11
    The ASP grab by Apple reeks of short-term desperation. I have about another year on my iPhone, but won't pay these prices...I am jumping to Android.
  • JW
    James W.
    16 November 2018 @ 02:41
    It's good to see an analysis or trade idea that focuses more on the fundamental side. Please do more of this.
  • CL
    Chris L.
    15 November 2018 @ 20:59
    Moving averages are garbage indicator.
  • OO
    Olga O.
    15 November 2018 @ 16:05
    Sorry, I completely disagree with this bullish pitch. I think the top is made. Yes, if one looks at the shorter term chart, the argument could be made that the bounce is due but if you step back and look at the bigger picture - there is tons of downside to be had. From the fundamental standpoint - Apple will not be able to push the pricing as easily as it used to. With rising interest rates and consumer being not particularly cheery in the coming year, it will be tough. I would recommend that Dan specifies which PE he is quoting.. the trailing is 16x, the forward is 14x... it was at 12x trailing P/E in 2015...for a value stock it matters. Also, again bigger picture - referencing 2015 might not be ideal if we are at the end of the bull market. The appetite for risk in general will be lower imho. We see companies posting great results and crashing spectacularly... there is little room for negative surprise. Buffett thinks as Dan though...
  • SS
    Sam S.
    15 November 2018 @ 14:20
    I was at a party attended mostly by Millennials. I'm a Boomer and about 7-8 of them having a heated discussion on how bad Apple has become. iPhone software upgrades without choice, changing settings without permission, and how the user interface use to operate much better and much more simple. Many saying they were going to switch out of Apple. These kids were quite serious and upset about what Apple has become. I have an iPhone and I have to agree. That alone and I won't upgrade to a newer iPhone. Recently, I was in Cupertino, CA basically next door to Apple Headquarters and my iPhone got hacked! No joke. This was a first for me. My settings and use of the Apps is minimal at best. Fortunately my service provider 3rd level tech department and I were able to identify the hack and stop it. So many things about iPhone's and Apple have changed.
    • PU
      Peter U.
      15 November 2018 @ 15:51
      agree, if I were not use to imessage on my imac and ipad, i would not be using Apple products. . . too expensive and too "We know how you should be using phones etc" mentality displayed my Apple's culture. As soon as a credible imessage app becomes available, some people will leave apple (based on my discussion with many others)
  • PU
    Peter U.
    15 November 2018 @ 14:09
    the worm turns in Apple, this perma bull ate the worm ;-)
  • GR
    George R.
    15 November 2018 @ 11:55
    I'm waiting for the day when Tim Cook slows down my older model iPhone forcing me to upgrade to a newer model and thus end up coughing up more money to his company which he will ultimately use to fund his buyback scheme.
  • MC
    Michael C.
    15 November 2018 @ 10:30
    Very brave buying it now given the bad news has just started (seeing more supplier downgrades) and even Dan accepts there won't be positive news flow for months. Safer short or on the sidelines ? I do worry a bit about whether past price history is all that useful here as Apple transitions from hardware to software (holy grail?).