Digital Ads and Supermarket Shifts

Published on
20 September, 2018
Topic
Technology, US Economy, Macro
Duration
29 minutes

Digital Ads and Supermarket Shifts

Featuring Justine Underhill, Alex Rosenberg, Roger Hirst

Why does the growth of online advertising flip the economic model of the grocery store upside down? Justine, Alex and Roger discuss the strange world of slotting fees, and explain why it could lead to increasing consolidation in the grocery space. Filmed on September 14, 2018.

Published on
20 September, 2018
Topic
Technology, US Economy, Macro
Duration
29 minutes
Rating
8
Sharing

Comments

  • DK

    Damian K.

    21 9 2018 11:56

    2       0

    Was not sure what to expect from the video, but it turned out quite interesting and informative. Justine leads the discussion well and has the topic researched thoroughly. Looking forward to future episodes. Good stuff.

  • CM

    Carl M.

    20 9 2018 15:09

    2       0

    This does not happen at Trader Joe's. The shopper ( ultimately ) determines what they see and want on the shelves.

  • CM

    Carl M.

    20 9 2018 15:09

    0       0

    This does not happen at Trader Joe's. The shopper ( ultimately ) determines what they see and want on the shelves.

  • SS

    Steve S.

    20 9 2018 11:01

    5       0

    Best one yet.

    I was aware of the slotting fees paid by the brands, but everything else was new to me, like the brands stacking the shelves themselves!

    Sounds totally anti-competitive and kind of disgraceful, and its obvious that smaller companies don't have a chance.

    It also seems logical that what is happening in the supermarket space will simply move to the online space i.e. the major brands dominate the prime advertising space and the small guys don't have a chance.

    Another question - As slotting fees decrease, why don't the supermarkets just charge higher fees per sale to offset it?