Digital Ads and Supermarket Shifts
The Knock-On Effect
Featuring Justine Underhill, Alex Rosenberg, Roger Hirst
Published on: September 20th, 2018 • Duration: 29 minutesWhy does the growth of online advertising flip the economic model of the grocery store upside down? Justine, Alex and Roger discuss the strange world of slotting fees, and explain why it could lead to increasing consolidation in the grocery space. Filmed on September 14, 2018.