Replacing Tech with Soap

Featuring Max Wolff

Max Wolff, chief economist at the Phoenix Group, discusses his call for a defensive rotation out of tech and into consumer staples. In this interview with Brian Price, Max also highlights an ETF that is poised to benefit from the shifting market trends. Filmed on July 27, 2018.

Published on
31 July, 2018
Trading, Technology, ETF
10 minutes
Asset class


  • FH

    Frank H.

    2 8 2018 00:11

    1       7

    His political bias is overt condescending and annoying. One can only assume it clouds his investment judgement.

  • AL

    Andrew L.

    1 8 2018 14:45

    1       1

    Would love more discussion around determining accumulation ranges, stop-loss, and take-profit levels. Remember these videos are more useful as lessons of how to develop a trade thesis and how to structure a trade than as individual trade ideas! Also with a $9 risk and a $2.70 profit it would be good to discuss when and why you would take on such a skewed RR. Thanks again for all the great content!!!

  • CD

    Clive D.

    1 8 2018 10:47

    1       0

    Love his name, love his trade. great work RV

  • SF

    Simon F.

    1 8 2018 07:18

    4       0

    So refreshing to see a guy like Max with a grounded grasp of the investment landscape hitched to the ability to deliver his thesis with humour! And, boy do we need a bit more humour nowadays!

  • JH

    Joseph H.

    31 7 2018 23:54

    2       0

    Relatively speaking consumer staples may be a haven, but only when compared to tech. 2% top line growth at a 20 PE doesn't inspire me to load up on soap and toothpaste. Still, differing opinions make markets. Good piece.

  • MM

    Michael M.

    31 7 2018 14:52

    7       0

    A market correction will take everything down. Why try to hide in stocks that might not go down much when you can just go to cash and wait for better opportunities.

  • KJ

    Kulbir J.

    31 7 2018 13:08

    9       0

    Love Brian Price on Trade Ideas. Always asks the questions I want to hear the answer to.

  • SJ

    Stefan J.

    31 7 2018 12:19

    3       0

    Everyone on RV is amazing .. But would like to hear about how he managed his previous trade on GM .. Its important how pros manage their portfolios and risk .. before they move on to the next trade .. Well done RV .. look forward to more ..

  • YB

    Yuriy B.

    31 7 2018 11:47

    17       0

    Max, I mean it as a high compliment when I say that your thinking reminds me most of Charlie Munger. "Everyone else is trying to be brilliant. We're just trying to stay sane." Thank you for your consistently excellent contributions to Real Vision.