An Update from Raoul
The Multiplier Effect
Featuring Raoul Pal
Published on: July 8th, 2019 • Duration: 6 minutesReal Vision co-founder and CEO Raoul Pal explains the recently released “spoof” videos, and lets viewers know about the ways in which Real Vision can help companies in the finance space to grow their businesses. Email us at: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org.
RAOUL PAL: Hi, I'm Raoul Pal, CEO and co-founder of Real Vision. I think several of you have seen the adverts that we ran on Real Vision over the last week. They're spoof adverts and they were there for a purpose. And they created an outrage in the comment section. And that was part of the reason of doing it, to baby shake people up, to realize that what bad content really looks like. Many of you didn't actually get to the actual spoof part, so you could understand why we did it. But really, this is all about the next part of Real Vision's journey, which is building on that democratization of financial information and helping you guys build your businesses.
So let's get this clear. If you're not in the financial services industry, or you don't run a business, or you're not at part of that industry, then you don't need to watch this. This is really for guys who would like to help us build their businesses. And I think for some of you who watched the spoofs, you're like why is it relevant to me? Judging by the amount of emails we got, some people, it was a really important thing for them to think about how we can help and how Real Vision can help them grow their business.
So what's this all about? What we've managed to do in our Real Vision journey, is learn how to engage people on financial topics at an unprecedented rate. Nobody has the engagement that we have. And I know that, and you know that because you guys are also equally passionate about Real Vision and our content. Now, when you have that kind of engagement, it's great to be able to offer it to other people to help them in their financial journey. Part of it is educating you guys about what's going on in the world. But it's also about well, can you use this to educate your customers about your products, services and viewpoints?
So that's something we're doing, which is we're offering our ability to make custom videos for your businesses. And I think that's something really unique because Real Vision tells a story in a different way. And we don't look like the videos you saw in the spoof commercials. Also, we built a groundbreaking distribution platform called Real Vision Free. And essentially, Real Vision Free gets distributed to at least 50 million people on some of the world's leading financial websites. It is a groundbreaking way of doing it. But what it gives you the access for is the ability to reach that huge number of people all actively involved in finance.
You can't find that audience anywhere else but Real Vision Free brings it to you. So if you do make custom video with us, well, we can distribute it for you as well. So you have highly targeted media, and I think that's incredibly powerful. The other part of that is, maybe you don't want to create custom video, but you do want to sponsor Real Vision Free itself as a platform as we grow out to this 50 million and 100 million people. Well, that's available too. You can sponsor the entire thing, or you can sponsor individual shows. So if there's a particular show you think is very affiliated with your brand that's on Real Vision Free, then let's talk about it, we'll see how we can get out to that massive audience for you and raise your brand awareness.
Another way of raising brand awareness is live events. Talking to your customers directly is a really powerful way of engaging with them. That's why we created Real Vision Live, some of you will have been to our first event at the Bowery Ballroom in New York, and others will have been part of the blacklist where we're rolling out a number of events. But that's the Real Vision Live business.
Now, we have a stable of incredible talent within Real Vision. And those are the people who appear on our platform regularly. We're able to harness that talent and bring it to your conferences to engage your audiences, to get across your messages and engage your audience. We have a whole team that's able to organize these as well, and create events that are truly special, not that boring conference events that nobody wants to go to. But really different, unique events that stand out that your customers will be talking about forever.
The other thing that we've done is we've had a lot of success with enterprise distribution deals. Now, what that means is, that's a big scale distribution for Real Vision subscriptions. So for example, in the UK, IG, one of the world's largest retail foreign exchange brokerage houses and CFD brokerages, took 20,000 subscriptions for their customers. And that was a customer reward service for their best customers. We're talking to many other brokerage houses and RAAs about similar, it's a fantastic way to engage your customers and thank them for their business. But also it has an ROI. Because people watch the content and want to trade more, because they have a better understanding of the world around them.
Also, we've had many firms who've just taken it for their own portfolio managers or for their staff. Now, that may be huge global investment banks, or it may be small RAA businesses, or even small asset management firms who want to get their stuff up and running and understanding really what's going on. And that competitive edge that Real Vision gives you, that'll come down to your P&L as well. So, it really does help you and it's not a very expensive way of getting your stuff up the knowledge curve as fast as possible.
So, there are so many ways that Real Vision can work with you. This is part of our original mission. Our original mission was to democratize financial information, and really help you in your journey of financial discovery and knowledge building. But to do that at scale, we have to allow you guys to use Real Vision to do that for your audiences too. Then we're really affecting lives with we do this at a mass scale, then we're going to really change the financial landscape, but that's what we really care about. And helping you be better quality product, that's really a fantastic thing to do, because it's going to improve it for everybody.
Below are all of the email addresses for the various parts of enterprise sales, bespoke content, et cetera. Feel free to drop us a line, ask any questions. We're pleased to work with you and do anything we can to help your business grow. Thank you.