The Godfather of Gamification
Yu-kai Chou is one of the world’s leading experts on gamification. What started as an addictive way to create engagement in video games has taken over the online world in ways we couldn’t imagine, shaping our lives, experiences, and even societies as a whole. Raoul and Yu-kai discuss how gamification works; how it is being applied from everything from social media to governments; and the fine line between positive and nefarious use cases of this powerful form of behavioral economics. But now, gamification is going to be further super-charged in the Web 3.0 world, where network effects are everything. Yu-kai unveils his new AR/Metaverse NFT product, which hopes to use the powerful forces of memories and storytelling to create everlasting value in this new world. This is a fascinating look at the world of gamification that has shaped the network effects of The Exponential Age and how it too is about to go exponential. Recorded on December 2, 2021.