It’s no secret by now that most gamers hate crypto. Perhaps you’re surprised to hear a crypto-native company admit this, but we understand where the sentiment comes from and believe there are grounds for it. After much discussion, we believe there is a lot of validity to many of the critiques surfaced. Not just towards crypto gaming, but more broadly the evolution of the game industry’s core monetization practices over time. In this report, we’ll share our insights and an evolved thesis they helped formulate.