Web3 is a new frontier for traditional brands, and according to Calvin Chan, founder and CEO of Legitimate, many are going about it the wrong way. He speaks to Elaine about what works and what doesn't when it comes to bridging brand loyalty into the digital world, and how Legitimate is working with real world clients on this — including a "phygital sneakers" collaboration with Puma and Jay-Z's Roc Nation. Also, make sure to check out Raoul's "Past, Present, and Future of Real Vision" video to learn about some big changes coming to the platform: https://rvtv.io/3NZ98To If you want to level up or lock in your membership, right this way: https://www.realvision.com/levelup