Where did Web2 end? Where does Web3 begin? Where’s the overlap? With things moving so fast it all seems like a blur, this conversation between Jeff Kauffman and Mathew Sweezey is an opportunity to slow things down and get to know the metaverse. Kauffman, founder of JUMP and Parachute, talks to Sweezey, co-founder of Salesforce Web3 Studio, about how the world’s biggest CRM software company is branding and marketing itself for the new paradigm. Sweezey and Kauffman talk about how companies can adapt to meta-native consumers, the monetization of social media, and the overall utility of blockchain-based solutions. Recorded on May 16, 2022.