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CryptoCRYPTOVERSE

Marketing Will Evolve From Web2 to Web3

Featuring Mathew Sweezey and Jeff Kauffman

May 18, 2022 • 47 minutes

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Crypto

CRYPTOVERSE

Marketing Will Evolve From Web2 to Web3

We're in the midst of "a radical shift" in the way companies relate to consumers.

Featuring Mathew Sweezey and Jeff Kauffman

May 18, 2022 • 47 minutes

Where did Web2 end? Where does Web3 begin? Where’s the overlap? With things moving so fast it all seems like a blur, this conversation between Jeff Kauffman and Mathew Sweezey is an opportunity to slow things down and get to know the metaverse. Kauffman, founder of JUMP and Parachute, talks to Sweezey, co-founder of Salesforce Web3 Studio, about how the world’s biggest CRM software company is branding and marketing itself for the new paradigm. Sweezey and Kauffman talk about how companies can adapt to meta-native consumers, the monetization of social media, and the overall utility of blockchain-based solutions. Recorded on May 16, 2022. Show More

In the fast-moving world of cryptocurrency, Real Vision CRYPTOVERSE works at an accelerated pace to keep you ahead of market swings and ever-evolving innovations. Crypto's smartest minds sit down for in-depth discussions covering everything from the blockchain and DeFi to NFTs, Web 3.0., the Metaverse, and what's still beyond the visible horizon.

More Episodes

In the fast-moving world of cryptocurrency, Real Vision CRYPTOVERSE works at an accelerated pace to keep you ahead of market swings and ever-evolving innovations. Crypto's smartest minds sit down for in-depth discussions covering everything from the blockchain and DeFi to NFTs, Web 3.0., the Metaverse, and what's still beyond the visible horizon.

More Episodes

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