01:05:13

PlusReal Visionaries: Pippa Malmgren

The Power of Seduction

Featuring Jon Cropper and Pippa Malmgren

Jan 04, 2022 • 65 minutes

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Real Visionaries: Pippa Malmgren

The Power of Seduction

A brand isn't a thing or a service, it's an emotion. Feelings are what drive commerce.

Featuring Jon Cropper and Pippa Malmgren

Jan 04, 2022 • 65 minutes

A brand isn’t a thing or a service, it’s an emotion. Feelings are what drive commerce. Marketing and brand visionary Jonathan Cropper has lived on the edge of innovation throughout his career working with luxury brands like Aston Martin and alongside music industry titans Quincy Jones and Sean Combs. Cropper believes seduction and storytelling are at the basic core of the best sales strategies, and that innovations in the tech world and DeFi will be the fire that fuels the future. Show More

This series is all about connecting viewers with some of Real Vision's most forward thinking guests. Dr. Pippa Malmgren, former economic advisor to President George W. Bush, talks with true iconoclasts and luminaries in this special series of discussions. Malmgren is no stranger to Real Vision, having first appeared on the platform in 2015. Her interest in human stories, future concepts and finance combine to bring viewers new insights and interesting takeaways. Widely regarded as true visionaries in their respective fields, these industry experts challenge the status quo, ask the questions nobody's asking, and make their own rules for success.

More Episodes

This series is all about connecting viewers with some of Real Vision's most forward thinking guests. Dr. Pippa Malmgren, former economic advisor to President George W. Bush, talks with true iconoclasts and luminaries in this special series of discussions. Malmgren is no stranger to Real Vision, having first appeared on the platform in 2015. Her interest in human stories, future concepts and finance combine to bring viewers new insights and interesting takeaways. Widely regarded as true visionaries in their respective fields, these industry experts challenge the status quo, ask the questions nobody's asking, and make their own rules for success.

More Episodes

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