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CryptoCRYPTOVERSE

Democratizing Finance Further: Branding in Crypto

Featuring Ben Samaroo & Santiago Velez

November 28 at 5:00AM • 63 minutes

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Crypto

CRYPTOVERSE

Democratizing Finance Further: Branding in Crypto

Branding is essential for community building and mass adoption. Ben Samaroo joins Santiago Velez to discuss how crypto start-ups can approach this.

Featuring Ben Samaroo & Santiago Velez

November 28 at 5:00AM • 63 minutes

Branding is essential for community building and mass adoption. According to Ben Samaroo, CEO and co-founder of WonderFi, and Santiago Velez, head of research & development and co-founder of Block Digital Corporation, much of the early crypto projects were undoubtedly revolutionary yet lacked adoptability. Services like MetaMask, Uniswap, and even operating a private wallet carry a substantial learning curve with them, which excludes potential customers who may be less tech savvy. Samaroo and Velez discuss how crypto start-ups can address this. Samaroo and his team at WonderFi have made usability their key driver towards facilitating DeFi adoption, even employing some traditional Silicon Valley tactics like marketing with influencers. Recorded on October 28, 2021. Show More

In the fast-moving world of cryptocurrency, Real Vision CRYPTOVERSE works at an accelerated pace to keep you ahead of market swings and ever-evolving innovations. Crypto's smartest minds sit down for in-depth discussions covering everything from the blockchain and DeFi to NFTs, Web 3.0., the Metaverse, and what's still beyond the visible horizon.

More Episodes

In the fast-moving world of cryptocurrency, Real Vision CRYPTOVERSE works at an accelerated pace to keep you ahead of market swings and ever-evolving innovations. Crypto's smartest minds sit down for in-depth discussions covering everything from the blockchain and DeFi to NFTs, Web 3.0., the Metaverse, and what's still beyond the visible horizon.

More Episodes

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