Branding is essential for community building and mass adoption. According to Ben Samaroo, CEO and co-founder of WonderFi, and Santiago Velez, head of research & development and co-founder of Block Digital Corporation, much of the early crypto projects were undoubtedly revolutionary yet lacked adoptability. Services like MetaMask, Uniswap, and even operating a private wallet carry a substantial learning curve with them, which excludes potential customers who may be less tech savvy. Samaroo and Velez discuss how crypto start-ups can address this. Samaroo and his team at WonderFi have made usability their key driver towards facilitating DeFi adoption, even employing some traditional Silicon Valley tactics like marketing with influencers. Recorded on October 28, 2021.