Jake Udell’s decades-long career in music, marketing, and activation is built on bringing together community and culture. Now, the founder and CEO of Metalink is building a hub for NFT communities to communicate effectively, a comprehensive space for NFT owners to connect, view their collection and get access to Alpha via a real-time transaction feed. Channels are token-gated, so proof of ownership of an NFT or a social token is required to access the content. That’s a solid step toward preventing fraud and fostering a positive space for NFT owners. Udell joins Real Vision’s Ash Bennington for a thoughtful discussion about the evolution of technology, adoption curves, and the future of the metaverse. Recorded on June 1, 2022.