When Keith A. Grossman took over as president of Time magazine, one of the grand dame's of the publishing industry, he would never have thought he'd pivot the hundred-plus year-old business into one of the leaders in Web3. When the NFT revolution happened in 2021, Keith seized the moment and changed the future of the magazine and the media business overall. Keith shares with Raoul why he made the decision to embrace Web3 and how Time managed the transition. Together, Keith and Raoul peer into the future, sketching ideas about where all this is going. So much is changing so fast, with new global business models catching fire and creating an exciting new future built around the core concept of community. Recorded on March 16, 2022.