It’s a well-known fact that the terrible purchasing experience has been a massive hurdle for widespread crypto adoption. The cry for a better solution – one that makes buying an NFT on any platform as easy as executing your next Amazon.com transaction – is already loud but still rising. Enter Ivan Soto-Wright, a co-founder and the CEO of MoonPay. Ivan joins Raoul to talk about his crypto journey, in the telling describing how MoonPay helped onboard the next generation of celebrity NFT holders, including Madonna and Eminem, and explaining exactly what that means for the average retail investor. Ivan and Raoul look deep into the future of the space, touching on use-cases for medical records and many more potential real-life applications. Recorded on July 13, 2022.