Back to the Future with Immersive Music Experiences

Published on
May 18th, 2022
Duration
25 minutes

Back to the Future with Immersive Music Experiences

Real Visionaries: Kelli Richards ·
Featuring Ty Roberts and Kelli Richards

Published on: May 18th, 2022 • Duration: 25 minutes

With decades of experience and a long list of accomplishments under his belt, Ty Roberts is a true visionary in the music technology space. His work with digital music metadata, for example, has been vital for the development of groundbreaking products like iTunes. And it was during iTunes’ early days where Roberts met Kelli Richards 30 years ago. Despite Web3 signaling the dawn of a new era, Roberts is once again at the forefront of musical innovation with his new platform Fantracks Digital, which offers a range of revolutionary fan experiences that could flip the music industry on its head. On the topic of NFTs, the co-founder and CEO describes “visual ownership,” additional opportunities for creators outside the music space, and how Web3’s adoption rate may be affected by a potential recession.