Why Fruit Trademarks Matter
The Knock-On Effect
Featuring Alex Rosenberg, Justine Underhill, Roger Hirst
Published on: November 15th, 2018 • Duration: 23 minutesDoes a surge in Chinese trademarks mean fruit could get a lot more tasty? Justine, Alex and Roger discuss how patents are transforming the apple industry and China’s shifting attitude towards intellectual property. Filmed on November 12, 2018.